It’s a question I’m asked all the time and my answer is simple….
Like all the best advertising… my claim comes with a CAVIAT!
So what are the issues for businesses looking for new ways to connect with potential customers?
Well, in the words of Fluff Freeman:
‘Here’a rundown of the big TOP 10:’
1) Don’t set up accounts just because everyone else does.
2) Don’t become active on social media with the sole intent on adopting a sell, sell, sell approach.
3) Don’t implement social media in your business if you intend to transmit, but are not prepared to receive.
4) Understand that whilst social media is a low cost marketing medium, it does take time to implement effectively.
5) Plan to allocate 20 minutes of each day to listen and engage with your audience.
5) Recognise that the time you spend cultivating your social media profiles is time spent working ON your business not IN your business.
6) Understand that in building groups of followers on social media, you are developing a powerful and valuable community of engaged individuals. Cultivating the potential of this group of followers is one of the big marketing challenges of this decade.
7) Recognise that because customers can now design their own advertising channels that you have to provide them with the content they require, not what YOU think they need!
8) Learn to use social media to market the BENEFITS of your product or service, not the FEATURES.
9) Understand that prospects do not know everything about your business and that social media can help to educate potential customers on how you help your customers.
10) Approach social media with the express intent to cultivate a reputation that encourages others to recommend you online.
As with anything in life, there is much to learn to maximise the return on any talent or skill, so it is vital to get off to a good start with good advice and training to ensure the early pitfalls are easily avoided.
The Social Media Boot Camp For Business provides small businesses with the chance to attend a 1 day training course that addresses all of the concerns above and provides support and training to set up and optimise the right social media profiles to ensure you create the right online reputation.
Written and devised by marketing professional Paul Allen, The Social Media Boot Camp For Business has been running in Berkshire and Hampshire for more almost two years and has received more than 4o testimonials from satisfied clients.
The next course is now confirmed at Newbury Rugby Club on Monday 13th May 2013.
The course is designed for beginners, but increasingly it’s ideal for those who have got started through their own best efforts, but have either lost their way or are not sure they are maximising the potential of their efforts.
Places are limited so please CLICK HERE for more information on what is included and booking information.
Talking of great advertising you would have to say: